Short Answer: It depends on your budget and project scope.
Long Answer: When you’re examining your project or business’s online goals, there are a few major things you should consider.
- How large of an audience are you trying to reach?
Two large factors that are included in this consideration are bandwidth and SEO (Search Engine Optimization). The larger the area you’re trying to cover, the more expensive your site will be. Why? There’s precision necessary to make sure that your site tells search engines like Google & Bing that you provide services in multiple regions. This doesn’t take into consideration how many businesses/organizations are competing with you for the same spot in search engine results.
- How much time are you going to spend developing the site personally?
One of the most-forgotten costs in web development is ongoing maintenance. While many web firms like Application X work to make this as cost-effective as possible, there is still a significant amount of effort that goes into keeping your site up-to-date, with recent information and content updates. The more hands-on you are with your site’s development and up-keeping, the less expensive the overall project is going to be.
- Are you looking to sell online?
With E-Commerce website development comes stricter server regulations (for PCI Compliance) and you’ll probably need an SSL Certificate to make sure you protect customers’ information securely. Another thing to consider with this is that when you have a business online, you’re going to get more traffic than someone who’s just posting a blog. With more traffic, you’ll usually have to shell out more cash for bandwidth. At Application X, we don’t charge for bandwidth.
- How fast do you need your site up?
Like any other industry, rush-jobs typically come with an expedited project fee. At Application X, we work with you to make sure that your site is up in a timely manner. If you need this site up fast, and/or have set deadlines, contact us and we’ll work something out.
- What platform will you be using?
Are you going to use something free like WordPress, or something paid like Magento Enterprise? When you opt for a paid solution, you will be charged a fee for the software. This is usually a one-time licensing fee, but can be a monthly cost you’ll have to factor into your budget.
- How much customization are you looking for?
Now, if your developer can build your site with off-the-shelf products and plugins – great! Your site is not going to be that expensive. But if you want something more unique or animated, your developer is going to have to charge more for it, since they’re going to spend more time developing your solution by hand.
- Domain Costs
For how long are you going to register your domain? It’s good for SEO (Search Engine Optimization) to register your domain for 10 years, as it shows Google and other search engines like Bing & Yahoo that you don’t plan on going anywhere soon. Usually, this costs around $10/yr.
Hopefully this article has shed some light on what factors into the overall cost of site development. Keep in mind that rates from developer to developer may change, but it’s always best to research the firm’s past work and clients. Heck, why don’t you check out our portfolio!