Short Answer: It depends on the scope of your SEO (Search Engine Optimization) campaign, level of competition, and how much time & money you have budgeted out for your project. Long Answer: When you consider starting an SEO campaign for your company or organization, there are several factors that will play a key role in the outcome of your project.
- What is the scope of your SEO campaign? How many regions are you targeting? It should go without saying, but if you’re trying to tackle the entire web for a higher ranking for your service, it’s going to be much more difficult, time-consuming, and expensive than if you were to target smaller geographic regions. For example – searching “Plumbing Services” brings up national corporations like Mr. Rooter & RotoRooter (disregarding local search). However, if you narrow the query down to “Plumbing Services Phillipsburg,” you get more localized results like Action Plumbing & Heating and McKenna Plumbing & Heating. This is a good thought to keep in mind when structuring your site as well. Keywords on the page should be targeted at the specific region you’re trying to reach. Drill down as far as possible.
- How many similar businesses are attempting to rank better in search engines? This is a really big deal. Most SEO companies will not even let on to this, as it’s something they can’t control. Here’s the deal – if you sell apples, and Jane down the street also sells apples, and you both start an SEO campaign, you’ll be competing against each other for a higher ranking. Of course, this is nearly inevitable, regardless of what your business or group offers. This is even more difficult when going with larger, national SEO firms who may have already been contracted by some of your competitors. These companies typically don’t sign “Non-Compete” clauses and, more often than not, will position you against each other in a bidding war. It’s best to work with firms that have your best interests in mind, not just their bottom line.
- How much time/money can you invest in the project? Let’s face it – significant work will be involved in getting your site to rank higher in search engine results. From back-linking and content generation to keyword/key-phrase inclusion, this is an ongoing project that will need to apply to all future developments or offerings in your business. The more time you can spend writing and/or optimizing your content (or hiring a freelancer to do it), the less time the company you contract has to spend doing the same. This means an overall less-expensive process for your company.
Hopefully this article has been eye-opening with regard to SEO Services in Phillipsburg. Application X believes that it’s important to make sure that our clients are well aware of what they should expect when starting an SEO campaign for their business or organization.